Manila, Philippines – August 8, 2025 – SMOK held its grand 2025 New Product Launch at the CORK ELITE club in Manila, Philippines. Targeting the Philippine market, the event unveiled two fully compliant flagship products: the refillable disposable XPRO and the disposable SPACEMAN DUAL. Significantly, SMOK has successfully become one of the very few e-cigarette brands in the Philippines to secure compliance certification from the Department of Trade and Industry (DTI). The launch of these new products not only showcases SMOK's formidable strength in technological R&D but also profoundly demonstrates its commitment to compliant operations within the Philippine market.

DTI Endorsement Bolsters Market Trust

Since 2024, the Philippine government has continuously strengthened its regulation of the e-cigarette market. Under the latest certification system enacted by the DTI, e-cigarette products must undergo strict audits for the Philippine Standard (PS) Mark certification and the Import Commodity Clearance (ICC) procedure, significantly raising the entry barrier.

Scarcity of Certification: As of August 2025, only a very limited number of brands in the Philippine market have successfully passed the DTI's full compliance certification process, and SMOK is one of them.

Channel Access Advantage: With the full implementation of the International Trade Agreement (ITA) in June 2025, SMOK's certification provides strong compliance assurance for its partner distributors, creating a robust competitive moat. The enthusiastic orders from industry clients at the launch event served as clear proof of SMOK's compliance advantage.

Dual Products Define New Market Standards

Both new products launched feature industry-leading configurations and have been deeply optimized for the unique preferences of Filipino users.

Industry-Leading Standard Features:

All products are equipped with an intelligent display for real-time monitoring of battery level and power output, enhancing user convenience.

Advanced Meshed Dual Coil technology significantly improves vapor uniformity and flavor layering.

Multi-level power adjustment design caters to the personalized needs of diverse user groups.

Flavor Localization Strategy: The R&D team conducted in-depth research into Filipino consumer taste preferences. Leveraging extensive data, they meticulously developed specially crafted flavors. These cover popular local categories like tropical fruits and cool menthol, greatly enhancing the products' market competitiveness.

Grand Event Rewards Partners, Onsite Response Overwhelming

The launch event was not only a crucial platform for new product debuts but also a grand gathering for SMOK to express gratitude and reward its partners.

Prestigious Distributor Awards Ceremony: SMOK presented honors to core distributors who have consistently supported the brand's growth and made outstanding contributions to market expansion, further solidifying the mutually beneficial partnership.

Thrilling Onsite Raffle: The event featured exciting raffles with 80 generous prizes, including a 55-inch large-screen TV, igniting the enthusiasm of the entire audience.

Enthusiastic Orders & Remarkable Results: The exceptional performance and compliance assurance of the new products, combined with the successful momentum-building of the launch event, significantly boosted channel partners' confidence. Clients responded enthusiastically on-site, placing active orders, laying a solid foundation for the successful market entry of the new products in the Philippines.

The resounding success of the Manila launch marks a new milestone in SMOK's journey towards compliance, premiumization, and technological advancement in the Philippines and global markets. Looking ahead, SMOK will continue to increase investment in R&D, strictly adhere to compliance standards, meet the diverse needs of global consumers with innovative technology and superior products, and work hand-in-hand with partners to create a brighter future together.